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The Crafton Group The Crafton Group

Campaigns

Motiv

Motiv

How to turn a barley-visible holding company into a highly-visible, global brand.

MASSEY FERGUSON MAN UP

MASSEY FERGUSON MAN UP

Getting farmers to change their minds, with a message that changed the game.

Tybee Island, Georgia

Tybee Island, Georgia

How to market a destination with a more famous competitor right next door.

The Capital Grille Generous Pour

The Capital Grille Generous Pour

Make people feel smart and they’ll come back again and again.

Dartmouth College

Dartmouth College

Turning warm, nostalgic sentiments into cold, hard cash.

The Capital Grille Equity Campaign

The Capital Grille Equity Campaign

Capitalizing on the cachet of The Capital Grille.

MASSEY FERGUSON e3

MASSEY FERGUSON e3

Making sales by taking sides.

MASSEY FERGUSON TRADE SHOW

MASSEY FERGUSON TRADE SHOW

How to make 100,000 guests feel welcome by making them cry.

MASSEY FERGUSON RODNEY ATKINS

MASSEY FERGUSON RODNEY ATKINS

How to move beyond brand loyalty to brand love.

SPRING SALES EVENT

SPRING SALES EVENT

Teaching a herd of stubbornly independent dealers how to think like a brand.

The Georgia WebMBA

The Georgia WebMBA

Designing a brand for maximum results with a minimum budget.

Orion

Orion

How to create a positive brand for the most negative experience conceivable.

HESSTON WINDROWER

HESSTON WINDROWER

Helping a venerable brand prove it’s the best, instead of just saying it.

HESSTON RODEO

HESSTON RODEO

Rodeo sponsorships wrangle dealers and rope customers.

Darden Specialty Restaurant Group

Darden Specialty Restaurant Group

More than just meeting meeting planners' needs.

MASSEY FERGUSON SHARE THE MUD

MASSEY FERGUSON SHARE THE MUD

Sometimes looking to a brand’s past can ensure a booming future.

Atlanta Track Club

Atlanta Track Club

Making corporate sponsors of an athletic event feel XXL on an M budget.

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Ph: 404.873.3019   |   crafton.langley@thecraftongroup.com    |   © 2015 The Crafton Group, Incorporated   |   An Atlanta Strategic Marketing Firm