Once, on a whim, some of us stopped at a gourmet bakery on the way to a pretty big presentation and bought a big box of really opulent cookies, which we passed out before presenting the work.

       A few days after the meeting, which had gone very well, it got back to us that one of the higher-up clients was a little disoriented by the cookies. Apparently, he’d said something like, ‘No big-time, Madison Avenue ad agency would ever do that.’

      To which we can only reply, “Exactly”.

      That’s why we commissioned award-winning baker, Melba Love, to create what became Sweet Peach Bullseyes. And why you’ll seldom have an encounter with The Crafton Group where cookies won’t play a significant role.