Branding for an online MBA program.

Logo Development, Style Guide, Banner Advertising

CHALLENGE
The Georgia WebMBA® program excels when compared to virtually all other schools 
ranked by GetEducated.com. In fact, it’s #1 in student satisfaction and #2 in public 
perception out of 382 qualified schools. Not bad. The only trouble was that existing 
communication materials didn’t properly reflect what a premier program it is.

INSIGHT
This consortium of six schools from the University of Georgia system is accredited, 
nationally rated and affordable – and it delivers a quality graduate education comparable to campus MBAs. We needed to rework the “face” of the program to communicate its “best in class” status (you should pardon the expression). And that’s just what we’ve done, with everything from a new logo and web site, to online advertising designed and placed by TCG – all on a shoestring budget.

THE RESULTS
Even with some components still in production, the click-through rate has already 
reached 1.9 – more than twice the industry average of 0.80.