Giving clients an unfair advantage since 1997.

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Bill Mount

INSIGHTS AND STRATEGY DIRECTOR

There’s not a single aspect of marketing that can’t be made more effective by gaining a profound understanding of what makes people do what they do. I’m not talking about what people say makes them do what they do. But the deep, secret emotions that drive every decision, from what ice cream to buy to what candidate to vote for. We know how to gain that understanding. And how to turn that insight into strategies and messages that make our clients’ brands and products irresistible – thereby giving them an unfair advantage over competitors. (I just love that.)

Past Lives
Co-founder, Drumcircle, LLC, an insights and innovation company, Boston, MA
Co-founder, Creative Director, Brain Surgery, LLC, an Atlanta-based strategy and creative boutique
Sr. VP, Creative Director, Ogilvy & Mather, Houston, TX
Sr. VP, Group Creative Director, Tracy Locke/BBDO, Dallas, TX
Associate Creative Director, D’Arcy, Masius, Benton & Bowles, St. Louis, MO
Copywriter, Luckie & Forney, Birmingham, AL

Experience
Consumer Package Goods: Beer, wine, spirits, soft drinks, canned soup, prepared dinners, desserts, frozen foods, bottled waters (unflavored, flavored, still, sparkling), confectionary, pet foods. Work in all categories includes developing and launching numerous new products.
Restaurants: Fast food, QSR, family dining
Pharmaceutical: Numerous, from sepsis to hepatitis to erectile dysfunction
Technology: Personal computers, networking, software applications, telecom
Finance and Insurance: Numerous, both B2B and B2C
Health Care: Hospitals, HMOs, concierge medical practices, health portals
Agriculture: Tractors and implements, feeds and supplements

Diversions
Cooking
Show dogs and dog shows
Psychology and sociology as a hobby
Cape Cod
Avoiding the Not-So-Great Outdoors

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