The Crafton Group (TCG) partnered with Jerry Miller, President of Fabric Developers, to renovate his company’s brand.

Fabric Developers

“Miller has had a rich history of developing flourishing in-town properties. We needed to bridge the gap between his early success (Glen Iris Lofts, Ponce Springs Lofts, Troy Peerless Lofts, etc), though the decline of the housing market (Have you seen The Big Short?) to his current projects (Parson’s Alley, Our Lady of Lourdes, etc.)”, Bill Mount, Insights and Strategy Director, The Crafton Group.

We began with a total re-think of the Fabric website. TCG’s challenge was to showcase each of the property’s individual and unique blueprints in an orderly and precise manner that mirrored the qualities in Miller’s developments. It was important not to allow larger, later projects to overshadow earlier, neighbored-oriented, in-town developments.

We first grouped all of Milller’s projects into 3 categories: In progress, New Construction and Rehabilitation.

A customized site was then developed giving equal representation to each project, old and new, while affording visitors to the website the opportunity to easily select and read in more detail about individual projects.

“Jerry is one of those wonderful, 30,000 foot-view Clients who can clearly explain his vision. He’s extremely focused, hands-on and dedicated to all of his projects, yet savvy enough to let us do the things we do best – marketing and creative. We’re happy to see traffic to his site increase and his community-minded visions continue to manifest in new development’s like Parson’s Alley, Duluth.”

~ Crafton Langley, The Crafton Group

We also partnered with Terry Kerns, Social Media Specialist and author of the Architecture Tourist blog, to set up a Fabric Developer FB page. Once the site was launched we cross- promoted both the new site and FB page.

Fabric Developers on Facebook

http://www.fabricdevelopers.com
https://www.facebook.com/fabricdevelopers/

“The Crafton Group led me through the process of refining my message and my online image. They took my corporate mission and values seriously. The final result was a website that communicated those values with a design that’s both beautiful and effective.”

~ Jerry Miller, President, Fabric Developers

Bold graphics and succinct copy give site guests a quick snapshot of Miller’s talents. And here’s what the Atlanta Business Chronicle reported in March 2016 about Miller’s Parsons Alley project: Fabric Developers and Vantage Realty Partners broke ground on the redevelopment of seven historic downtown Duluth buildings, making room for up to seven new restaurants. The $7 million project could open its first restaurants by January. The roughly 40,000-square-foot project, called The Block at Parsons Alley, is drawing inspiration from Decatur, a model of downtown revitalization.

Bold graphics and succinct copy give site guests a quick snapshot of Miller’s talents. And here’s what the Atlanta Business Chronicle reported in March 2016 about Miller’s Parsons Alley project: Fabric Developers and Vantage Realty Partners broke ground on the redevelopment of seven historic downtown Duluth buildings, making room for up to seven new restaurants. The $7 million project could open its first restaurants by January. The roughly 40,000-square-foot project, called The Block at Parsons Alley, is drawing inspiration from Decatur, a model of downtown revitalization.

Want to know more? We’ll share our notes.

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