This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too

Audi and their German agency get double whammies out of this because the advertising itself is newsworthy and is getting talked about in the media. When your client creates a truly new product, maybe you have to create a truly new medium to promote it.

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Here’s a German spot for Mercedes.

It recreates the finale of Dirty Dancing with a sporty coupe and an 18-wheeler. You have to watch to learn what’s really being advertised. The most inspired moment is when the huge truck lowers its back door, duplicating Patrick Swayze extending his arm to Jennifer Gray, beckoning her to rush into his arms.

Great, great stuff. And gutsy on the part of the client, in that it waits a long, long time to get to the point of the ad. But, as a viewer, you have to watch to see where it’s going and, since its Mercedes, two other important products are onscreen the entire time.

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Yoga Joes: Plastic Green Soldiers Practicing Yoga

We’ve seen plenty of modern takes on classic green army guys as of late, from skateboarders and surfers over at Toy Boarders, to an array of plastic breakdancing people. Yoga practitioner and entrepreneur Dan Abramson now joins the fray with Yoga Joes, a collection of green army figures doing popular yoga poses like the warrior, cobra, and downward-facing dog.

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The New Pathe Foundation Headquarters by Renzo Piano Squeezed Into a City Block in Paris

The New Pathe Foundation Headquarters by Renzo Piano Squeezed Into a City Block in Paris

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Lisa Loeb helps John Oliver explain to the state of Oregon how they screwed up the roll out of their healthcare website. With a song!

(NSFW)

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Now Ogilvy Paris launches ‘vicious outdoor’ for Netflix spin-off Better Call Saul

We think “Better Call Saul”, the “Breaking Bad” prequel on AMC, is a brilliant show. And the way Ogilvy & Mather Paris chose to introduce the show for Netflix in France is equally sharp and edgy. It’s precisely on-brand, because the communication matches the transgressive, slightly cynical tone of the show itself perfectly. And the way that the attention of the media, by using guerrilla tactics to make them a part of the campaign, was truly Dang-Worthy. Watch this video case study and be inspired.

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TCG endorses all non-linear thinking.

And, in this case, the thinking goes beyond “lateral” all the way to “inverted”. Musicians and technicians have spent years working to make electronic instruments sound human. South African DJ and producer Black Coffee went the other way, reproducing one of his digital tracks with a human choir. Ballantine’s Whiskey and M&C Saatchi sponsored his efforts and turned them into this infectious 3-minute video (be sure to click the “story behind the story” link to hear more music and see the extensive additional content behind this subtle but effective campaign).

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Hoorah for the Creative Team. Ten Hoorahs for the Client.

To promote breast cancer awareness, Nestlé Fitness cereal and their agency, McCann Paris, mounted a camera in a woman’s cleavage and captured people doing surreptitious “breast exams” as she traveled around London (the bald guy at 0:22 is the best). It’s a potent idea. But what makes it truly Dang!-Worthy is that the client approved it. Don’t you just know that when the idea was presented, somebody said, “Here’s why that won’t work”? And, “We need a backup campaign in case we don’t any usable footage.” Putting money behind an idea that, by its very nature, can’t be scripted and storyboarded requires guts and vision. Kudos to everybody involved.

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A Very Clever Business Card

On its face, this looks like a rather straightforward business card for one James A.W. Mahon, a Canadian divorce lawyer.

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Stickers Remind Us There Isn’t an App for Everything

Three Hyper Island students (Caio Andrade, Rafael Ochoa, and Linn Livijn Wexell) dreamed up the idea of making “Not Available on the App Store” stickers as a friendly reminder to get kids away from the screen and into the real world. Stickers are available for purchase or you can make your own.

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